For example, begin with what the pictures do in general; Clowns should have a current headshot on the brochure. This gives management an idea if “Dimples” is male or female, what their costume looks like, and helps them develop a better idea of what management will be hiring. All other entertainers consider using an action shot of you performing in or at restaurant with kids. The key to the picture is not the entertainer, but the reaction of the audience in the picture. Select pictures that show bewilderment, appreciation, surprise, happiness, fun or warmth. Go for the Hallmark card look. Will you have to create a picture like this? Yes! That’s what Hallmark does and so do large advertising agencies. You have to create that special picture that will sell your restaurant entertainment service.
Scripted pictures will help impress management and make a lasting impression in their head. So choose your pictures wisely and make them appropriate for the brochure.