Thursday, July 7, 2011
Brochure, the Content is Restaurant Entertainment Only
If the brochure is for restaurant entertainment, it is important that you only present key sales information that deals with restaurant entertainment. The goal is to highlight key points that will make it easy for management to understand the service you are providing.
Content should have bullets, pictures, descriptive text and testimonials from past restaurants and customers. The goal is to show benefits to the restaurant, so leave out all ego statements. Managers are not interested in awards. Their concerns are how you are going to retain customers and bring in new clients to their establishments.
If producing a tri-fold brochure, use only one panel to highlight other services. The goal is to make the brochure 95-100% information about restaurant entertainment. This restaurant brochure is for the solo purpose of acquiring new restaurants not advertising other services.