To-go fliers have a slow return in the beginning, but the repetitive ad on every to-go order will become familiar to the customers. To make the advertisement effective, the customer must see the advertisement repetitively before they take action. The customer, seeing the ad for weeks to months, will now respond and call for birthday parties, communions, block parties or company picnics. If they don’t contact you directly, they call the restaurant for your information.
I once received a call from a lady looking to book me for her son’s first birthday. She told me that I entertained at a restaurant that they visited. She was so impressed with me that she kept my business card and told her husband that she was going to hire “Magical Balloon-dude Dale for their son’s first birthday.” It only took three years before she called to book me. She told me that my business card was in her wallet all that time.
Consider a minimum of six months for a to-go advertisement campaign to start working. If starting a to-go flier, consider budgeting for one year. Pay-offs will come in years to follow. Customers save restaurant menus. If your to-go flier is attached to a menu, then your ad will be seen every time the customer orders or is looking through their take out menus.
Thursday, June 7, 2012
Opportunities can be made and should not be overlooked. In an early example, I discussed piggybacking off of a community fair advertising; by having the restaurant advertised on the marquee. Expand your marketing by having the to-go filers advertise you during these weeks. Local customers will receive a community flier in the mail. They will recognize your name from the restaurant marquee and than the to-go fliers from the restaurant. This trifecta of marketing is quick and efficient and can brand you to the event and to the restaurant.