Thursday, June 23, 2011

Brochure, the Design Process

Fliers are normally a quick document produced on a word processor with a splash of graphics and eye-catching fonts.  In the early 1990’s, the best color for fliers was neon green and yellow. It was the beginning of the desktop publishing and everyone was creating their own fliers and printing them on their new laser printers.  Times have changed. With the price of color printing, computer equipment and digital photography, people now create affordable full color fliers.  Not only has the color copies prices become competitive and inexpensive, so too has the publishing software.  Microsoft Word and Publisher provide many templates to help beginners develop a nice bi-fold or tri-fold brochure.  The Microsoft Publisher templates preset the printing area, provide address information and offers examples of text size, verbiage and overall appearance.  This brochure can be multi-purpose mailing material or as standalone literature.

If you do not have, the experience or time, go online and find a graphics designer or place an advertisement in and seek out professional help.  Not everyone has the creativity or skills to produce a brochure, so find a solution that works for you and your budget.

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